Enjoying Increasing Sales Through Augmented Reality Companies Should Take Advantage

Have you ever encountered the terminologies augmented reality? If so, what usually comes to mind when you hear about this concept? Probably everything but reality, right? Well, this is what most people would think. From sci-fi novels to blockbuster movies, everything seems to be very far from the reality. This is not bad though as it can very much help both consumers and businesses especially that the technology has gotten more advanced over the years.

AR or Augmented reality, companies should be aware of was initially developed for the military. Now it has branched out to different sectors seeing that they can be of great use. Sectors like education, medicine, retail, and tourism have found great use in this kind of technology.

Because of how fast technology develops, experts can already tell how well the AR can affect and impact the lives of the people. It may not be very evident today but soon it will be. There is that growing dependence among people on AR that is observed right now. In relation to current developments, listed below are some of the inputs of experts about this technology.

1. Sales of smart devices because of AR. By the end of 2013, Gartner, a tech and research advisory firm, expect that the sales of smart devices will reach its one billion mark. Actually, it will even surpass it. Mobile apps with the AR are also expected to generate more revenue specifically $300 million by the end of the year according to Juniper Research.

2. Sales for products shown through AR. Compared to products shown in any other media, products that are shown through AR are likely to be 135% more purchased according to the research of Hidden Creative. More information here.

3. Uses of AR. The use of AR can bring a lot of possibilities and all to the convenience of both companies and consumers. For one, they can be used to spice up print advertisements through videos. Secondly, instead of going online to purchase goods, shoppers can simply scan a catalogue. Thirdly, businesses can offer discounts and promotions easily. Fourthly, they can also be used to upgrade display windows and product packaging. And there is a lot more.